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Bachelor of Business Administration
Bachelor of Business Administration (BBA) is a highly interdisciplinary three years graduate degree program offered by Suresh Gyan Vihar University – Distance Education (SGVU-DE) with which graduates can either launch their professional career or progress to pursue a post-graduation program. BBA Degree program offers students a core of mandatory courses in Computer Applications, Business, Economics, Finance, General Business Law, Management and Marketing.
Objective of the Program is to equip our students with the ‘State of Art’ Expertise in their respective fields to compete in the challenging world of today. Our Endeavour is to inculcate a desire for continuous improvement, a Sense of healthy competition and sensitivity towards ethical and moral values.
A degree in BBA equips students with the basic knowledge about management and functioning of a company. The job opportunities for BBA graduates can be numerous:
- 1. As sales/marketing executives
- 2. As management trainee
- 3. Acts as platform through which students can further explore the field of management education
- 4. Financial Analyst
- 5. Accountant
- 6. Business development executive
- 7. Consulting services
- 8. Human Resources for recruitment and other related activities
- 9. May join CA and ICWAI
- 10. Entry-level positions in various companies
| PROGRAMME : | BBA(Bachelor of Business Administration) |
| PROGRAMME CODE : | --- |
| DURATION : | 3 years |
| ELIGIBILITY CRITERIA : | 10+2 in any stream or equivalent |
| COURSE CODE | Name of the Subject | CREDIT |
| Semester 1 | ||
|---|---|---|
| DBCA - 101 | Foundation Course in English | 4 |
| DBM - 101 | Principles of Management | 4 |
| DBM - 102 | Business Communication | 4 |
| DBM - 103 | Computer Fundamentals | 4 |
| DBM - 104 | Business Mathematics | 4 |
| Semester 2 | ||
| DBM - 105 | Organizational Behavior | 4 |
| DBM - 106 | Business Environment | 4 |
| DBM - 107 | Fundamentals of Accounting | 4 |
| DBM - 108 | Business Economics | 4 |
| Semester 3 | ||
| DBM - 201 | Marketing Management | 4 |
| DBM - 202 | Human Resource Management | 4 |
| DBM - 203 | Cost and Management Accounting | 4 |
| DBM - 204 | IT for Managers | 4 |
| Semester 4 | ||
| DBM - 205 | Business Statistics | 4 |
| DBM - 206 | Production & Operation Management | 4 |
| DBM - 207 | Financial Management | 4 |
| DBM - 208 | Management Information Systems | 4 |
| Semester 5 | ||
| DBM - 301 | trategic Management | 4 |
| DBM - 302 | Entrepreneurship and Small Scale Business Management | 4 |
| DBM - 303 | Research Methodology | 4 |
| DBM - 304 | Business Law | 4 |
| DBM - 305 | Seminar on Training Report | 8 |
| Semester 6 | ||
| DBM - 306 | Total Quality Management | 4 |
| DBM - 307 | Advertising & Sales Promotion | 4 |
| DBM - 308 | E-Commerce & E-Business | 4 |
| DBM - 309 | Banking and Insurance Management | 4 |
| DBM - 310 | Project Work and Viva-Voce | 8 |