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Suresh Gyan Vihar University

 

Masters in Business Administration (MBA)

SGVU-DE believes in learning by doing. The 2 year masters program focuses on developing practical skills and business understanding along with academic knowledge, personality development and the analytical skills. These skills are prerequisite to deliver and succeed in today's innovative business environment. The program is taught through projects, case studies and assignments from business clients.

SPECIALIZATIONS IN MBA

  • INFORMATION TECHNOLOGY MANAGEMENT
  • INTERNATIONAL MARKETING
  • INVESTMENT BANKING AND WEALTH MANAGEMENT
  • MARKETING MANAGEMENT
  • MASS COMMUNICATION
  • MEDIA AND ENTERTAINMENT MANAGEMENT
  • OPERATION AND PRODUCTION MANAGEMENT
  • PROJECT LEADERSHIP MANAGEMENT
  • RISK MANAGEMENT
  • STRATEGIC MANAGEMENT
  • BANKING MANAGEMENT
  • BRANDING AND ADVERTISING
  • BUSINESS ANALYTICS
  • BUSINESS LEADERSHIP
  • DIGITAL MARKETING
  • ECOMMERCE MARKETING AND MANAGEMENT
  • ENTREPRENEURSHIP
  • FINANCE MANAGEMENT
  • FINANCIAL PLANNING AND ANALYSIS
  • FOREIGN TRADE AND GLOBAL BUSINESS MANAGEMENT
  • HEALTHCARE MANAGEMENT
  • HUMAN RESOURCE MANAGEMENT
PROGRAMME : MBA(Masters in Business Administration)
PROGRAMME CODE : ---
DURATION : 2 years
ELIGIBILITY CRITERIA : Degree
COURSE CODE Name of the Subject CREDIT
Semester 1
DBM - 501 Management Function & Organizational Behavior 6
DBM - 502 Managerial Economics 6
DBM - 503 Accounting for Managers 6
DBM - 504 Information System for Managers 6
DBM - 505 Marketing for Managers 6
Semester – II
DBM - 506 Quantitative Techniques 6
DBM - 507 Business Communication 6
DBM - 508 Human Resource Management 6
DBM - 509 Operations Management 6
DBM - 510 Financial Management 6
Semester – III
DBM - 601 Research Methodology 6
DBM - 602 Business Law 6
DBM - 603 Compulsory Elective (Any One) 6
DBM - 604 Major Specialization - I 6
DDBM - 605 Minor Specialization - I 6
Semester – IV
DBM - 606 Strategic Management 6
DBM - 607 Dissertation & Viva-Voce 6
DBM - 608 Major Specialization - II 6
DBM - 609 Major Specialization - III 6
DBM - 610 Minor Specialization - I 6
Human Resource Specialization
HR - 621 Human Resource Planning 6
HR - 622 Human Resource Development 6
HR - 623 Managing Change in Organization 6
HR - 624 Strategic HRM 6
HR - 625 Labor Laws 6
HR - 626 Employee Relations & Collective Bargaining 6
HR - 627 Wage, Salary & Compensation Management 6
HR - 628 Training & Development 6
Marketing Management Specialization
MM - 631 Consumer Behavior 6
MM - 632 Retail & Supply Chain Management 6
MM - 633 Sales & Distribution Management 6
MM - 634 Advertising & Brand Management 6
MM - 635 Rural Marketing Management 6
MM - 636 Marketing Research 6
MM - 637 Marketing of Services 6
MM - 638 Product & Brand Management 6
Financial Management Specialization
FM - 641 Security Analysis & Portfolio Management 6
FM - 642 Working Capital Management 6
FM - 643 Management of Financial Services 6
FM - 644 Capital Market 6
FM - 645 Financial Institutions & Banking 6
FM - 646 Financial Risk and Insurance Management 6
FM - 647 Capital Investment & Financing Decisions 6
FM - 648 International Finance & Trade 6
Operations Management Specialization
OM - 651 Project Management 6
OM - 652 Materials Management 6
OM - 653 Operation Research 6
OM - 654 Maintenance Management 6
OM - 655 Management Information System 6
OM - 656 Logistics & Supply Chain Management 6
OM - 657 Management of R&D and Innovation 6
OM - 658 Operations Strategy 6
Information Technology (IT) Specialization
IT - 661 Management Information System 6
IT - 662 Business Process Reengineering 6
IT - 663 Database Management System 6
IT - 664 Management Support System 6
IT - 665 E-Commerce & E-Business 6
IT - 666 Networking Technologies 6
IT - 667 System Analysis & Design 6
IT - 668 Data Warehousing & Mining 6
International Business (IB) Specialization
DBM - 606 Strategic Management 6
DBM - 607 Dissertation & Viva-Voce 6
DBM - 608 Major Specialization - II 6
DBM - 609 Major Specialization - III 6
DBM - 610 Minor Specialization - I 6
Compulsory Elective
EL - 611 Entrepreneurship and Small Scale Business 6
EL - 612 Business Ethics, Governance & CSR 6
EL - 613 International Business Management 6
EL - 614 Total Quality Management 6
International Business (IB) Specialization
IB - 671 Foreign Trade Policy 6
IB - 672 International Marketing 6
IB - 673 International Financial Management 6
IB - 674 Global Supply Chain Management 6
IB - 675 International Business Procedure & Documentation 6
IB - 676 Logistics & Supply Chain Management 6
IB - 677 International HR 6
IB - 678 Foreign Language – French 6
Retail Management Specialization
MM - 631 Consumer Behavior 6
MM - 632 Retail & Supply Chain Management 6
RM - 681 Store Design & Visual Merchandising 6
RM - 682 Retail Store Management 6
RM - 683 New Horizons in Retailing 6
OM - 656 Logistics & Supply Chain Management 6
RM - 686 Retail Marketing & Sales Strategies 6
RM - 688 Customer Relationship Management 6