BBA (Bachelor Business Administration)

This Programme opens corporate doors for students. The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs thus expose students to a variety of "core subjects" and as above, allow students to specialize in a specific academic area.

The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. He/She can apply in enormous areas after completing BBA for eg.: Banking services, Sales & distribution management, Financial Management, Project Management, Marketing Research, Human Resource Development, Retail Management, Insurance etc.

The degree is designed to give a deep knowledge of the functional aspects of a company and their interconnection, while also allowing for specialization in a particular area. B.B.A programs expose students to a variety of "core subjects" and allow students to pursue in a distinct academic area.

The Bachelor of Business Administration is a bachelor's degree in commerce and business administration to give a broad knowledge about the functional aspects of a company and their interrelationship, while also allowing for specialization in a particular area. The degree also develops the student's practical, managerial and communication skills, and business decision-making capability. Many programs incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from industry. This Course opens corporate doors for students. BBA allow students to specialize in a specific academic area. He/She can apply in enormous areas after completing BBA for eg.: Banking services, Sales & distribution management, Financial Management, Project Management, Marketing Research, Human Resource Development, Retail Management, Insurance etc.

Mahathma Gandhi University contribute both Theoretical and practical training in the correct proportion.We provide quality education to students with the remarkable features like extensive practicals, workshops and real life business situations. Bachelor of Business Administration will help the students to develop their practical managerial skills, communication skills and business decision-making capability.

Programme : BBA (Bachelor Business Administration)
Programme Code : 308
Duration : Min. Duration 3 Year
Max. Duration 6 Years
Eligibility Criteria : 10+2 in any stream or equivalent

Semester I

CODE SUBJECT CREDITS
BBA-11 Principal of Management 3
BBA-12 Marketing Management 3
BBA-13 Managerial Economics 3
BBA-14 Introduction to Computers 3
BBA-15 Communication Skills 3
  Total Credits  15

Semester II

CODE SUBJECT CREDITS
BBA-21 Organization Behaviour 3
BBA-22 Business Communication 3
BBA-23 Business Law 3
BBA-24 Production & Operations Management 3
BBA-25 Financial Accounting 3
  Total Credits  15

Semester III

CODE SUBJECT CREDITS
BBA-31 Mathematics for Business & Economics 3
BBA-32 Logistics Management 3
BBA-33 Human Resource Management 3
BBA-34 Introduction to Internet 3
BBA-35 Entrepreneurship & Small Business Management 3
   Total Credits  15

Semester IV

CODE SUBJECT CREDITS
BBA-41 Advertising Fundamental 3
BBA-42 Business Policy 3
BBA-43 Financial Reporting 3
BBA-44 E-Commerce 3
BBA-45 Project Management 3
  Total Credits  15

Semester V

CODE SUBJECT CREDITS
BBA-51 Corporate Legal Framework 3
BBA-52 Security Analysis & Portfolio Mgmt. 3
BBA-53 Advertising & Sale Promotion 3
BBA-54 Training & Development 3
BBA-55 Business Environment 3
    Total Credits  15

Semester VI

CODE SUBJECT CREDITS
BBA-61 Management Information System 3
BBA-62 Quality Management 3
BBA-63 Management of Financial Institutions 3
BBA-64 Consumer  Behavior 3
BBA-65 Project Report 3
  Total Credits  15

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